Executive Producer, Director, Writer, Producer & Actor

Toni embodies time and expansiveness to excel in communication as she moves from a deeply intuitive place with her entrepreneurial approach to her cross-functional and award winning roles within the global film industry.  Her journey to the screen has been rich and textured and Toni’s innate ability to curate environments for excellence transfers to the screen and the hearts of audiences.

Toni is renowned for delivering above expectations. Her collaborations with production companies and corporations such as BBC, Publicis Group, Starcom, Wallpaper and Warner Music speak volumes. The breadth and depth of her professional life in the entertainment business fuels her on screen persona to be equally disciplined and free in the creative eco cycle while keeping a keen eye on the bottom line. Her artistic nature crossed with her strengths in process and action combine with well her sharp structured commercial acumen that continuously delivers creativity with fiduciary responsibility. 

Toni comes alive as the conduit for shepherding moving images from linear to a holographic experience by creating the intersections that move projects and teams through the stages of ideation to red carpet.  A master at the business of art and the art of business.

Her work finds the essence of any message and her track record and ability to oversee and understand the intricacies of production and the importance of delivery as the core foundations to any project or campaign shine with expert craftsmanship and happy souls while telling raw stories about the exquisite journey of being a human.

Toni Short

Toni Short and Jeongwon Lee Meeting Mr. Oscar

Jeongwon Lee

Jeongwon Lee is a producer and director based in New York City and Seoul, South Korea. Prior to her work in New York, she worked as a producer/account executive for 8 years at HS AD, one of the top commercial agencies in South Korea. During this time she has worked for clients such as LG, IBK, and the Korean Government. 

She currently works as a freelance producer and director in New York City. Her work includes Films, TV Shows, Commercials, and YouTube/Social media content for various clients. Most recently, she worked for Esquire, Tiffany, New York Fashion Week, and the Korean Cultural Center in New York.

Co-Director, Writer, Producer

Director of Photography & Editor

Shu Hirayama is a film/video director and cinematographer from Japan. He worked in a TV production company which is a subsidiary of Mainichi Broadcasting System for nine years. Prior to that Hirayama trained at the Japan Institute of Photography and Film where he took a two-year Filmmaking/TV Production program. Now that Hirayama enhances his break into the American market, he completed a one-year conservatory program at The New York Film Academy.

Over the years he worked on “Mother. Son” (two-hour drama broadcasted by TBS) directed by Hajime Takezono, which won an ATP Award TV Grand Prix Minister of International Affairs and Communications Prize. Hirayama has also worked for major Japanese networks NHK / TBS / EX / MBS / ABC and BS-TBS / BS-Fuji as a director.

In recent years he has been working on short films, music videos, and commercials in New York City as a Director and Cinematographer.

Hirayama utilizes his working experience to create an intelligent and efficient pre-production, calm and collected set environment, and carefully focused post-production. He always believes the most interesting and beautiful thing in filmmaking is the “chemistry” of all those involved in a film’s production.

Shu Hirayama

1st Assistant Director

Anna Maués is a Brazilian director, screenwriter, and producer who graduated from Universidade Federal do Rio de Janeiro in Radio, Television and Film in 2011.

For over six years, she worked for GNT, Mais Globosat, and VIVA, three major channels at Globosat, the pay-tv branch of Globo Studios, one of the largest TV conglomerates in the world.

Now, based out of New York, she is best known for her work in independent movies and TV series, including the celebrated super short "Shadow", the award-winning script for the TV Series Heritage” and the Guangzhou International Documentary Film Festival semi-finalist “Life In Covid”.

Anna, an avid writer in her own right, has also worked as an assistant director and associate producer on several movies and TV shows.

Anna Maués

Production Manager
Gal Yefet

Production Designer / Costume Designer
Aksahta Honnavar

1st Assistant Camera
Claribel Tejeda

Steadycam & Drone Operator / Gaffer
Renee Auguste

Key Grip
Nick Skopinsky

Swing
Elisha Charles

Production Sound Mixer
Gaston Martinez

Production Assistant
Kyujin Chang

Drivers
Todd Shanley

Anthony Butler

Casting
We Go High Productions

Editor
Shu Hirayama

Colorist
Sashank Sana

Score / Sound Designer
Gabriel Falcão



Ending Credit Original Song “New Light”

Written / Performed
Gigi Eugenie

Music Producer
Conor McCourt


Location
Upstate Farms NY

Special Thanks

Tomas Eladio López Franulic & his companion on the road, Oscar Chihuaipan
Rio Abajo Rio Sur & Millallipen
Pierre Antoine Dourneau & Soho House Shorts
Jan Greet & Michael Kokas
The Millennium Falcon
Cleo, Puppy & Joey
Sheila Brown & Ray Tousey
Stop 43
Donna, Merrick & Kodi
Mimster
Toni’s Family… Far & Wide

Elijah Charles Meeting Mr. Oscar
Shu Hiramaya Meeting Mr. Oscar
Renee & Claribel Meeting Mr. Oscar